According to the Washington Post, federal health officials' attempts to convince mothers that their babies faced health risks if they did not breast-feed were thwarted by the infant formula industry:
Plans to run these blunt ads infuriated the politically powerful infant formula industry, which hired a former chairman of the Republican National Committee and a former top regulatory official to lobby the Health and Human Services Department. Not long afterward, department political appointees toned down the campaign. [...]
The formula industry's intervention -- which did not block the ads but helped change their content -- is being scrutinized by Congress in the wake of last month's testimony by former surgeon general Richard H. Carmona that the Bush administration repeatedly allowed political considerations to interfere with his efforts to promote public health.
The new ads, not surprisngly, "had no discernible impact on the nation's breast-feeding rate, which lags behind the rate in many European countries."
Think of the children! What about the children?