Mike Huckabee has a new ad out in which he not only gets an endorsement from Chuck Norris, but he drops some science on what a bad ass the kung fu master is.
"There's not a chin under Chuck Norris' beard, there's another fist."
Good for Mike Huckabee recognizing a funny cultural moment and capitalizing on it. He has a limited budget (relative to Romney and Rudy) and this ad will get him enough buzz to make up for it. It's good old fashioned low-cost political marketing...and it's funny.