Want to know why Barack Obama is kicking ass on new media outreach and fundraising? Becuase he (or at least his advisors) understand the changing ways people receive and digest information these days. From his blog to his Facebook profile to his forward to a friend applications, Barack is politics 2.0.
And now he's tapping mobile applications to get the word out--and expand his database of supporters. I just received this email:
People keep asking me if we're really going to announce Barack's VP directly to our supporters.
The answer is yes.
Let me be very clear. You are the ones who built this campaign, and Barack wants you to be the first to know who will join him in leading our movement for change.
So, if you haven't signed up to receive an email or a text message, sign up now. Or you can text VP to 62262 from your mobile phone.
Make sure to forward this message to your friends and let them know about this special opportunity.
I texted the message and immediately received a confirmation and a call to action asking me to forward to friends. THAT is how viral marketing and social media campaigns launch. The next test will be if he follows through with frequent updates of content.
It's a brave new world, my firends.